PRICING STRUCTURE

TIME COSTS
​Proposal & Pitch Creation - $70.00 an hour 
Shooting & Editing Rate - $70.00 an hour 
Research time - Location, Pinterest, Styling etc. - $70.00 an hour 
Shoot set up - recipes, upcycling, planting etc. - $70.00 an hour 

SOFTWARE COSTS
Photoshoot & Lightroom - $5.00 per shoot 
Website costs & Maintenance - $15.00 per shoot 
Lightroom presets usage - $5.00 per shoot 
Education, training and industry research - $10.00 per shoot 
​
EQUIPMENT COSTS
Laptop Usage (iMac saving) - $10.00 per shoot 
Camera Usage (lens saving) - $10.00 per shoot 
Purchasing of props - $50.00 per shoot 
Backdrop purchase and creation - $5.00 per shoot 
SD cards and spare batteries - $5.00 per shoot 
Office equipment and supplies - $5.00 per shoot 

ADDITIONAL EXTRAS 
Models and location hire - Approx. $200.00 per shoot 
Travel costs to and from shoot - $50.00 per tank of fuel + $40.00 an hour driving time 
Purchasing of perishable props (food & flowers) - Approx. $100.00 per shoot 

​
10x photos - Allow 4 hours - $280 rate for shooting & editing time 
 + 10x photos @ $100 each ($1,000) = $1,280

30x photos - Allow 7 hours - $490 rate for shooting & editing time 
+ 30x photos @ $100 each ($3,000) = $3,490

50x photos - Allow 10 hours - $700 rate for shooting & editing time ​
50x photos @ $100 each ($5,000) = $5,700

Current Price per Photo = $100.00
​

EVERY SHOOT INCLUDES 

Proposal & Pitch Creation - $40.00 an hour 
Shooting & Editing Rate - $40.00 an hour 
Research & Set Up Rate - $40.00 an hour 
Software & Equipment Costs - $85.00 per shoot 

EXTRAS 
- Perishable props - food, flowers etc. 
- Travel costs - time, fuel, accomodation etc. 
- Models and location hire  
​

PRODUCT & LIFESTYLE

10 PHOTOS 
Base Price $165.00 
Shooting & Editing $160 - 4 hours 
Photo Price ($20 per photo) $200 
Plus additional extras
= $525.00 STARTING PRICE


30 PHOTOS 
Base Price $165.00 
Shooting & Editing $240 - 6 hours 
Photo Price ($20 per photo) $600 
Plus additional extras
Sponsored post optional as extra
= $1,005.00 STARTING PRICE


50 PHOTOS 
Base Price $165.00 
Shooting & Editing $320 - 8 hours 
Photo Price ($20 per photo) $1000 
Plus additional extras
Sponsored post optional as extra
= $1,485.00 STARTING PRICE
​

CONTENT CREATION 

TRIAL PACKAGE 
Base Price $165.00
Shooting & Editing $120 - 3 hours 
Photo Price ($20 per photo) $60.00 
Sponsored Post $100.00
= $445.00 STARTING PRICE


30 x MONTHLY PACKAGE 
Base Price $660.00
Shooting & Editing $480 - 12 hours 
Photo Price ($20 per photo) $600.00 
Weekly Travel & Prop allowance - $1,200.00
Sponsored Post $100.00
= $3,040.00 STARTING PRICE


50 x MONTHLY PACKAGE 
Base Price $660.00
Shooting & Editing $640 - 16 hours 
Photo Price ($20 per photo) $1000.00 
Weekly Travel & Prop allowance - $1,200.00
Sponsored Post $100.00
= $3,600.00 STARTING PRICE

Pricing Experience:

• Beginner ($10 - $25 per image): phone photographer with no portfolio and no education and/or experience.
• Amateur ($25 - $50 per image): have sold their images to clients, have a minimal portfolio, but are still lacking education and/or experience.
• Semi-Pro ($50 - $150 per image): part-time photographers with an extensive portfolio, strong skills, a few years of education and/or experience.
• Professional ($75 - $375 per image): full-time photographers with an extensive portfolio, strong skills, several years of education and/or experience.
• Top Professional ($300 - $2,000+ per image): exclusive full-time photographers like these are in high demand.

​Placement:

• Organic Social: reposting your image on the brand’s social media accounts.
• Paid Social: paid amplification of your image across social media, AKA ads.
• Digital: digital marketing including websites, email marketing, banner ads, whitelisting, etc.
• Offline: in-store, point of sale, print, billboards, etc.

Whitelisting is the process of an influencer granting a brand partner advertising permissions to their social media accounts, meaning the ads are shown under the influencer’s handle. This makes the brand more human and provides social proof from its community. Charge whitelisting the same as digital usage depending on the amount of time they want to run the ad from your account. (Don't forget to add on exclusivity if it's a brand that doesn't want you posting competitor content, such as skincare brands.)

If the brand wants to extend past the original agreed length of time you will just charge again relative to the new length of time. This is how commercial photographers can make tens of thousands of dollars years after taking photos for a brand. 

To calculate usage the general rule of thumb is to take the percentage that correlates to the “placement” (see below) and apply that to the photography fee (for the specific image(s) they want to license), multiplied by the number of months they want to use your image(s). Clear as mud, I know haha! Check out the example below for more clarity.

Placement:

• Organic Social: 15% per image, per month
• Paid Social: 30% per image, per month
• Digital: 30% per image, per month
• Offline: 60% per image, per month
• Combination: 60% per image, per month

Example:
You’ve agreed to a $1,000 in-feed post with a brand. Included in that is your price for that photo which is $375. However, the brand wants to use that photo for 3 months on their website (digital is 30%). 
Calculate per month usage fee: $375 x 30% (.30) = $112.50 per month.
$112.50 x 3 months = $337.50. 
Collaboration total = $1,337.50 ($1,000 for the in-feed post and $337.50 for 3 months* extended digital usage).
*If after 3 months the brand wants to use the image for another 3 months they need to come to you and get permission (remember you still own the photo). You can agree to another $337 or work out a rate that is mutually beneficial for you and the brand if necessary.


​Example:
You agreed to a $1,000 in-feed post. Included in that is your price for that photo which is $375. However, the brand wants to buy the full rights to that photo “in perpetuity”. 
First calculate usage per month at the highest placement rate: $375 x 60% (.60) = $225 per month.
Now calculate yearly rate: $225 x 12 = $2,700 per year.
Multiply by 3 years: $2,700 x 3 = $8,100.
Collaboration total = $9,100 ($1,000 for the in-feed post, and $8,100 to full rights of the image produced).

10 photos  
$1500 for photos 
2 x settings = $300 

$1800 
+ software & equipment = $280 
$2080


Pre = 4 @ $150 = $600
During = 2 @ $150 = $300
Post = 2 @ $150 = $300


$3280




20 photos 
$3000 for photos 
4 x settings = $600
$3600

• software & equipment = $280

$3880 


Pre = 4 @ $150 = $600
During 4 @ $150 = $600
Post 4 @ $150 = $600


$5680 


30 photos 
$4500 for photos 
6 x settings = $900 

$5400 

• software & equipment = $280

$5680


Pre = 4 @ $150 = $600
During 6 @ $150 = $900
Post 6 @ $150 = $900


$8080

IDEAS

CONTENT IDEAS - SIMPLE, BEAUTIFUL & SUSTAINABLE LIVING 

Transform an old sock into a hair bun 
Bake your own bread with recipe 
Make your own zero waste cutlery kit 
Make floral ice cubes with edible flowers 
Upcycle something! Paint can change everything! 
Grow your own edible flowers + uses for them 
Wake up and watch the sunrise 
Go op shopping and buy a beautiful dress 
Planting herbs in upcycled pots 
Making face scrubs out of tea leaves & coffee grinds 
Zero waste baking ideas from the Source 
Tips to reduce your impact - simple swaps etc. 
Grow your own vegetables and herbs 
Plant a wildflower patch 
Watch the moon rise over the ocean 
Go on a spontaneous picnic 
Find a place to go foraging for fruit and berries 
Try woodworking - timber cheese board etc. 
Put something useful out on the street for someone 
Dry your clothes in the sunshine 
Take time out of your day to enjoy a cup of tea
Try pottery and making your own homewares
Outdoor bath and shower 
Floral and citrus bath 
Take something old and transform it into something new (include example and ideas) 
Host a family breakfast 
Enjoy sitting by a campfire
Return your food scraps to the soil for compost 
Collect rainwater to water your indoor plants 
How to make your own dishwashing liquid, soap etc. or buy in bulk 
Install solar power + benefits of having it 
Collect horse, cow and sheep poo for the garden 
Go for an afternoon run or bike ride
Plant sunflowers and collect the seeds or feed to the birds 
Basics of mending clothing 
Tips for op shopping 
Guide to natural fibres 
Creating a zero waste pantry 
Plastic free alternatives to common products 
Create a sharing community 
Outdoor cooking/baking on the fire 
Create your own recipe book 
Make your own jam from leftover fruit 
Tips for recycling 
Candlelit dinners and baths to reduce electricity usage 
Loose leaf tea 
Dinner parties, garden parties, afternoon teas in the garden 
Little timber crates for vegetables
Create a picnic set from second hand goods 
Donate unwanted items 
Bamboo sheets and pillow cases 
Chickens - eggs, poo, compost etc. 
Sewing basics
Making your own pasta from zero waste ingredients 
Create a DIY beauty bar with clay, tea leaves, spices, essential oils and honey 
Collect seeds from your groceries to grow outside
Re-grow vegetables from scraps and cuttings - shallots, lettuce etc. 
How to save the bees
Make fresh yoghurt and cheeses
Plan meals according to what you're growing 
Staple foods from scratch 
Zero waste lifestyle tips 
Eat your food outside 
Sorting bins for paper, metal, glass etc. 
Sustainable camping - zero waste cooking, second hand supplies 
Outdoor movie screening 
Organised drawers and wardrobe 
Table styling ideas and inspiration 
Decorative ladder out of driftwood 
Treats in a jar for family and friends 
Grow sweet peas 
Upcycle a piece of furniture from the op shop 
Second hand wardrobe 
Watch the sunset from your roof 
Little basket fo collection herbs and flowers 
Biodegradable seedling pots from newspaper 
Make your own tablecloth
Beautiful, reusable bags 
Kitchen utensils in ceramic pot 
Make the most of garage sales 
Create recipe cards
Glass drink dispensers with citrus and rosemary
Collect food tins, spray paint and use as herb pots 
Farmers market hauls and recipes 
Style your bedside table 
Make the most of every season - hot chocolates by the fire in winter, watching sunrises and swimming in Sumer, going hiking and exploring in autumn and enjoying picnics in spring 
Earth friendly washing detergent 
Try a new recipe 
Choose a different place to eat your breakfast 
Picnic in the back of your car 
Climb a mountain and get fresh air 
Create fabric garlands for outdoor celebrations 
Use steel buckets for ice and cold drink out in the garden
Serving tray for breakfast in bed 
Sprinkle flower seeds throughout the garden 
Baking treats
Make dried herbs and garlic
Collect jars for jams, preserves and food storage 
Sew your own tea towels
Try making nut milk 
Buy butter in butter and store in butter dish
 Spend the weekend exploring 
Bike ride and walk as often as possible 
Smoothies from leftover fruit 
Sew your own apron 
Pretty and sustainable cake decorating ideas 
Metal pegs instead of plastic 
Fabric napkins 
Plant cutting swaps with neighbours 
Learn a new skill 
Elderflowers - grow and uses 
Make your own beeswax wraps 
Cute jars to make a spice collection 
Use newspaper to wrap baked treats 
Make your own fabric bread bag 
Volunteer - picking up rubbish, fareshare etc. 
Collect beautiful vases for flowers
Use old bread to make bread and butter pudding 
Collect petals from dying flowers to make bath bombs, decorations etc. 
Shampoo bars, soap boars, refillable jojoba oil jars and zero waste clay 
Milk jug - make your own, powered, local milk such as Maleny, nut milks 
Beeswax candles with essential oils 
Make wreaths from olive branches and flowers
Start a thought and idea journal 
Medicinal plants and herbs uses 
Infused oils with rosemary & chilli etc. 
Try making own makeup with coffee drinks, coconut oil etc. 
Use a basket for shopping instead of bags
Use leftover fruit to make pies and cakes 
Ideas for things that are considered "waste" 
Grow your own strawberries 
Make your own feasting platter
Freshly squeezed juices 
Cheese from farmers markets, topped with honeycomb, nuts, herbs, figs, seeds etc. 
​Colour co-ordinated wardrobe 
Start a new project to work on 
Making gifts for family and friends
Glamping in the backyard 
Eco-friendly gift wrapping ideas 
Make your own chocolate Easter eggs and zero waste wrapping 
Make iced tea and coffee from scratch 
Have a real conversation with a stranger 
Flower bouquet arranging 
Pick wildflowers from the side of the road 
Buy things like kidney beans, chickpeas and lentils in bulk and soak before cooking
Make icecream from scratch with reusable or foraged sticks 
Picnic lunches and eco-friendly packaging - brown paper and string 
Dry and press pretty flowers 
Grow alfalfa, mung beans etc in jars on the windowsill 
Eco-friendly, non-toxic paints for projects 
Make your own cooling rack for baked goods
Metal straws for cocktails and smoothies
Grow your own potatoes from seeded potatoes 
Floral centrepieces as table decorations 
Salt dough ornaments
Soap berries for washing clothes
Good deeds for the day -picking up rubbish, planting a tree etc. 
Pick a new place to explore 
Sew your own cushions 
Create a floral wall 
Create seed packets for the seeds you've collected 
Dry fruits as snacks 
Make fresh lemonade with extra lemons 
Take your morning cuppa somewhere special 
Glass bottles for milk 
Loofah vines and loofah scrubs
Make your own scrunchies and hair ribbons
Start a street library 
Use pressed flowers to make gift cards 
Create your own sun tent 
Find a reason to celebrate everyday 
Change things up regularly 
Learn how to weave a basket 
Fix and repair things rather than replacing 
Use what you have in your fridge before buying more 
Walk outside barefoot 
Sustainable birthday ideas
Make paper sachets for hiking - milk powder, sugar etc. 
Write love letters
Decorate your window sill
Garden labels from old spoons 
Make your own tea bags 
 

REFER TO THE EARTH BOOK FOR MORE IDEAS 


CONTENT IDEAS 
Paddock to plate recipes - growing and cooking food
Life on the road - sustainable adventures 
Homesteading - living off the land 
Sustainable living tips, tricks and ideas 
Op shop hauls - cute outfits I've found 
Upcycling projects - making something new again 
DIY at home - sewing projects, handy home skills, creative crafts 
Day to day living - reducing environmental impact 
The Farmhouse - home and garden tours 
Remedies and recipes - using natural ingredients
Sustainable experiences - events and workshops
Making the most of what you have
Event styling - sustainable ideas for parties 
Interior styling - beautiful spaces at home
Trash to treasure - reverse garbage etc.
Baking from scratch - going back in time 
Shop visits and product recommendations
Journalling, self care and creativity 
Before and afters - projects and ideas ​