TIME COSTS
Proposal & Pitch Creation - $70.00 an hour
Shooting & Editing Rate - $70.00 an hour
Research time - Location, Pinterest, Styling etc. - $70.00 an hour
Shoot set up - recipes, upcycling, planting etc. - $70.00 an hour
SOFTWARE COSTS
Photoshoot & Lightroom - $5.00 per shoot
Website costs & Maintenance - $15.00 per shoot
Lightroom presets usage - $5.00 per shoot
Education, training and industry research - $10.00 per shoot
EQUIPMENT COSTS
Laptop Usage (iMac saving) - $10.00 per shoot
Camera Usage (lens saving) - $10.00 per shoot
Purchasing of props - $50.00 per shoot
Backdrop purchase and creation - $5.00 per shoot
SD cards and spare batteries - $5.00 per shoot
Office equipment and supplies - $5.00 per shoot
ADDITIONAL EXTRAS
Models and location hire - Approx. $200.00 per shoot
Travel costs to and from shoot - $50.00 per tank of fuel + $40.00 an hour driving time
Purchasing of perishable props (food & flowers) - Approx. $100.00 per shoot
10x photos - Allow 4 hours - $280 rate for shooting & editing time
+ 10x photos @ $100 each ($1,000) = $1,280
30x photos - Allow 7 hours - $490 rate for shooting & editing time
+ 30x photos @ $100 each ($3,000) = $3,490
50x photos - Allow 10 hours - $700 rate for shooting & editing time
50x photos @ $100 each ($5,000) = $5,700
Current Price per Photo = $100.00
Proposal & Pitch Creation - $70.00 an hour
Shooting & Editing Rate - $70.00 an hour
Research time - Location, Pinterest, Styling etc. - $70.00 an hour
Shoot set up - recipes, upcycling, planting etc. - $70.00 an hour
SOFTWARE COSTS
Photoshoot & Lightroom - $5.00 per shoot
Website costs & Maintenance - $15.00 per shoot
Lightroom presets usage - $5.00 per shoot
Education, training and industry research - $10.00 per shoot
EQUIPMENT COSTS
Laptop Usage (iMac saving) - $10.00 per shoot
Camera Usage (lens saving) - $10.00 per shoot
Purchasing of props - $50.00 per shoot
Backdrop purchase and creation - $5.00 per shoot
SD cards and spare batteries - $5.00 per shoot
Office equipment and supplies - $5.00 per shoot
ADDITIONAL EXTRAS
Models and location hire - Approx. $200.00 per shoot
Travel costs to and from shoot - $50.00 per tank of fuel + $40.00 an hour driving time
Purchasing of perishable props (food & flowers) - Approx. $100.00 per shoot
10x photos - Allow 4 hours - $280 rate for shooting & editing time
+ 10x photos @ $100 each ($1,000) = $1,280
30x photos - Allow 7 hours - $490 rate for shooting & editing time
+ 30x photos @ $100 each ($3,000) = $3,490
50x photos - Allow 10 hours - $700 rate for shooting & editing time
50x photos @ $100 each ($5,000) = $5,700
Current Price per Photo = $100.00
EVERY SHOOT INCLUDES
Proposal & Pitch Creation - $40.00 an hour
Shooting & Editing Rate - $40.00 an hour
Research & Set Up Rate - $40.00 an hour
Software & Equipment Costs - $85.00 per shoot
EXTRAS
- Perishable props - food, flowers etc.
- Travel costs - time, fuel, accomodation etc.
- Models and location hire
Proposal & Pitch Creation - $40.00 an hour
Shooting & Editing Rate - $40.00 an hour
Research & Set Up Rate - $40.00 an hour
Software & Equipment Costs - $85.00 per shoot
EXTRAS
- Perishable props - food, flowers etc.
- Travel costs - time, fuel, accomodation etc.
- Models and location hire
|
PRODUCT & LIFESTYLE
10 PHOTOS Base Price $165.00 Shooting & Editing $160 - 4 hours Photo Price ($20 per photo) $200 Plus additional extras = $525.00 STARTING PRICE 30 PHOTOS Base Price $165.00 Shooting & Editing $240 - 6 hours Photo Price ($20 per photo) $600 Plus additional extras Sponsored post optional as extra = $1,005.00 STARTING PRICE 50 PHOTOS Base Price $165.00 Shooting & Editing $320 - 8 hours Photo Price ($20 per photo) $1000 Plus additional extras Sponsored post optional as extra = $1,485.00 STARTING PRICE |
CONTENT CREATION
TRIAL PACKAGE Base Price $165.00 Shooting & Editing $120 - 3 hours Photo Price ($20 per photo) $60.00 Sponsored Post $100.00 = $445.00 STARTING PRICE 30 x MONTHLY PACKAGE Base Price $660.00 Shooting & Editing $480 - 12 hours Photo Price ($20 per photo) $600.00 Weekly Travel & Prop allowance - $1,200.00 Sponsored Post $100.00 = $3,040.00 STARTING PRICE 50 x MONTHLY PACKAGE Base Price $660.00 Shooting & Editing $640 - 16 hours Photo Price ($20 per photo) $1000.00 Weekly Travel & Prop allowance - $1,200.00 Sponsored Post $100.00 = $3,600.00 STARTING PRICE |
Pricing Experience:
Placement:
Whitelisting is the process of an influencer granting a brand partner advertising permissions to their social media accounts, meaning the ads are shown under the influencer’s handle. This makes the brand more human and provides social proof from its community. Charge whitelisting the same as digital usage depending on the amount of time they want to run the ad from your account. (Don't forget to add on exclusivity if it's a brand that doesn't want you posting competitor content, such as skincare brands.)
If the brand wants to extend past the original agreed length of time you will just charge again relative to the new length of time. This is how commercial photographers can make tens of thousands of dollars years after taking photos for a brand.
To calculate usage the general rule of thumb is to take the percentage that correlates to the “placement” (see below) and apply that to the photography fee (for the specific image(s) they want to license), multiplied by the number of months they want to use your image(s). Clear as mud, I know haha! Check out the example below for more clarity.
Placement:
Example:
You’ve agreed to a $1,000 in-feed post with a brand. Included in that is your price for that photo which is $375. However, the brand wants to use that photo for 3 months on their website (digital is 30%).
Calculate per month usage fee: $375 x 30% (.30) = $112.50 per month.
$112.50 x 3 months = $337.50.
Collaboration total = $1,337.50 ($1,000 for the in-feed post and $337.50 for 3 months* extended digital usage).
*If after 3 months the brand wants to use the image for another 3 months they need to come to you and get permission (remember you still own the photo). You can agree to another $337 or work out a rate that is mutually beneficial for you and the brand if necessary.
Example:
You agreed to a $1,000 in-feed post. Included in that is your price for that photo which is $375. However, the brand wants to buy the full rights to that photo “in perpetuity”.
First calculate usage per month at the highest placement rate: $375 x 60% (.60) = $225 per month.
Now calculate yearly rate: $225 x 12 = $2,700 per year.
Multiply by 3 years: $2,700 x 3 = $8,100.
Collaboration total = $9,100 ($1,000 for the in-feed post, and $8,100 to full rights of the image produced).
- Beginner ($10 - $25 per image): phone photographer with no portfolio and no education and/or experience.
- Amateur ($25 - $50 per image): have sold their images to clients, have a minimal portfolio, but are still lacking education and/or experience.
- Semi-Pro ($50 - $150 per image): part-time photographers with an extensive portfolio, strong skills, a few years of education and/or experience.
- Professional ($75 - $375 per image): full-time photographers with an extensive portfolio, strong skills, several years of education and/or experience.
- Top Professional ($300 - $2,000+ per image): exclusive full-time photographers like these are in high demand.
Placement:
- Organic Social: reposting your image on the brand’s social media accounts.
- Paid Social: paid amplification of your image across social media, AKA ads.
- Digital: digital marketing including websites, email marketing, banner ads, whitelisting, etc.
- Offline: in-store, point of sale, print, billboards, etc.
Whitelisting is the process of an influencer granting a brand partner advertising permissions to their social media accounts, meaning the ads are shown under the influencer’s handle. This makes the brand more human and provides social proof from its community. Charge whitelisting the same as digital usage depending on the amount of time they want to run the ad from your account. (Don't forget to add on exclusivity if it's a brand that doesn't want you posting competitor content, such as skincare brands.)
If the brand wants to extend past the original agreed length of time you will just charge again relative to the new length of time. This is how commercial photographers can make tens of thousands of dollars years after taking photos for a brand.
To calculate usage the general rule of thumb is to take the percentage that correlates to the “placement” (see below) and apply that to the photography fee (for the specific image(s) they want to license), multiplied by the number of months they want to use your image(s). Clear as mud, I know haha! Check out the example below for more clarity.
Placement:
- Organic Social: 15% per image, per month
- Paid Social: 30% per image, per month
- Digital: 30% per image, per month
- Offline: 60% per image, per month
- Combination: 60% per image, per month
Example:
You’ve agreed to a $1,000 in-feed post with a brand. Included in that is your price for that photo which is $375. However, the brand wants to use that photo for 3 months on their website (digital is 30%).
Calculate per month usage fee: $375 x 30% (.30) = $112.50 per month.
$112.50 x 3 months = $337.50.
Collaboration total = $1,337.50 ($1,000 for the in-feed post and $337.50 for 3 months* extended digital usage).
*If after 3 months the brand wants to use the image for another 3 months they need to come to you and get permission (remember you still own the photo). You can agree to another $337 or work out a rate that is mutually beneficial for you and the brand if necessary.
Example:
You agreed to a $1,000 in-feed post. Included in that is your price for that photo which is $375. However, the brand wants to buy the full rights to that photo “in perpetuity”.
First calculate usage per month at the highest placement rate: $375 x 60% (.60) = $225 per month.
Now calculate yearly rate: $225 x 12 = $2,700 per year.
Multiply by 3 years: $2,700 x 3 = $8,100.
Collaboration total = $9,100 ($1,000 for the in-feed post, and $8,100 to full rights of the image produced).
IDEAS
CONTENT IDEAS - SIMPLE, BEAUTIFUL & SUSTAINABLE LIVING
Transform an old sock into a hair bun
Bake your own bread with recipe
Make your own zero waste cutlery kit
Make floral ice cubes with edible flowers
Upcycle something! Paint can change everything!
Grow your own edible flowers + uses for them
Wake up and watch the sunrise
Go op shopping and buy a beautiful dress
Planting herbs in upcycled pots
Making face scrubs out of tea leaves & coffee grinds
Zero waste baking ideas from the Source
Tips to reduce your impact - simple swaps etc.
Grow your own vegetables and herbs
Plant a wildflower patch
Watch the moon rise over the ocean
Go on a spontaneous picnic
Find a place to go foraging for fruit and berries
Try woodworking - timber cheese board etc.
Put something useful out on the street for someone
Dry your clothes in the sunshine
Take time out of your day to enjoy a cup of tea
Try pottery and making your own homewares
Outdoor bath and shower
Floral and citrus bath
Take something old and transform it into something new (include example and ideas)
Host a family breakfast
Enjoy sitting by a campfire
Return your food scraps to the soil for compost
Collect rainwater to water your indoor plants
How to make your own dishwashing liquid, soap etc. or buy in bulk
Install solar power + benefits of having it
Collect horse, cow and sheep poo for the garden
Go for an afternoon run or bike ride
Plant sunflowers and collect the seeds or feed to the birds
Basics of mending clothing
Tips for op shopping
Guide to natural fibres
Creating a zero waste pantry
Plastic free alternatives to common products
Create a sharing community
Outdoor cooking/baking on the fire
Create your own recipe book
Make your own jam from leftover fruit
Tips for recycling
Candlelit dinners and baths to reduce electricity usage
Loose leaf tea
Dinner parties, garden parties, afternoon teas in the garden
Little timber crates for vegetables
Create a picnic set from second hand goods
Donate unwanted items
Bamboo sheets and pillow cases
Chickens - eggs, poo, compost etc.
Sewing basics
Making your own pasta from zero waste ingredients
Create a DIY beauty bar with clay, tea leaves, spices, essential oils and honey
Collect seeds from your groceries to grow outside
Re-grow vegetables from scraps and cuttings - shallots, lettuce etc.
How to save the bees
Make fresh yoghurt and cheeses
Plan meals according to what you're growing
Staple foods from scratch
Zero waste lifestyle tips
Eat your food outside
Sorting bins for paper, metal, glass etc.
Sustainable camping - zero waste cooking, second hand supplies
Outdoor movie screening
Organised drawers and wardrobe
Table styling ideas and inspiration
Decorative ladder out of driftwood
Treats in a jar for family and friends
Grow sweet peas
Upcycle a piece of furniture from the op shop
Second hand wardrobe
Watch the sunset from your roof
Little basket fo collection herbs and flowers
Biodegradable seedling pots from newspaper
Make your own tablecloth
Beautiful, reusable bags
Kitchen utensils in ceramic pot
Make the most of garage sales
Create recipe cards
Glass drink dispensers with citrus and rosemary
Collect food tins, spray paint and use as herb pots
Farmers market hauls and recipes
Style your bedside table
Make the most of every season - hot chocolates by the fire in winter, watching sunrises and swimming in Sumer, going hiking and exploring in autumn and enjoying picnics in spring
Earth friendly washing detergent
Try a new recipe
Choose a different place to eat your breakfast
Picnic in the back of your car
Climb a mountain and get fresh air
Create fabric garlands for outdoor celebrations
Use steel buckets for ice and cold drink out in the garden
Serving tray for breakfast in bed
Sprinkle flower seeds throughout the garden
Baking treats
Make dried herbs and garlic
Collect jars for jams, preserves and food storage
Sew your own tea towels
Try making nut milk
Buy butter in butter and store in butter dish
Spend the weekend exploring
Bike ride and walk as often as possible
Smoothies from leftover fruit
Sew your own apron
Pretty and sustainable cake decorating ideas
Metal pegs instead of plastic
Fabric napkins
Plant cutting swaps with neighbours
Learn a new skill
Elderflowers - grow and uses
Make your own beeswax wraps
Cute jars to make a spice collection
Use newspaper to wrap baked treats
Make your own fabric bread bag
Volunteer - picking up rubbish, fareshare etc.
Collect beautiful vases for flowers
Use old bread to make bread and butter pudding
Collect petals from dying flowers to make bath bombs, decorations etc.
Shampoo bars, soap boars, refillable jojoba oil jars and zero waste clay
Milk jug - make your own, powered, local milk such as Maleny, nut milks
Beeswax candles with essential oils
Make wreaths from olive branches and flowers
Start a thought and idea journal
Medicinal plants and herbs uses
Infused oils with rosemary & chilli etc.
Try making own makeup with coffee drinks, coconut oil etc.
Use a basket for shopping instead of bags
Use leftover fruit to make pies and cakes
Ideas for things that are considered "waste"
Grow your own strawberries
Make your own feasting platter
Freshly squeezed juices
Cheese from farmers markets, topped with honeycomb, nuts, herbs, figs, seeds etc.
Colour co-ordinated wardrobe
Start a new project to work on
Making gifts for family and friends
Glamping in the backyard
Eco-friendly gift wrapping ideas
Make your own chocolate Easter eggs and zero waste wrapping
Make iced tea and coffee from scratch
Have a real conversation with a stranger
Flower bouquet arranging
Pick wildflowers from the side of the road
Buy things like kidney beans, chickpeas and lentils in bulk and soak before cooking
Make icecream from scratch with reusable or foraged sticks
Picnic lunches and eco-friendly packaging - brown paper and string
Dry and press pretty flowers
Grow alfalfa, mung beans etc in jars on the windowsill
Eco-friendly, non-toxic paints for projects
Make your own cooling rack for baked goods
Metal straws for cocktails and smoothies
Grow your own potatoes from seeded potatoes
Floral centrepieces as table decorations
Salt dough ornaments
Soap berries for washing clothes
Good deeds for the day -picking up rubbish, planting a tree etc.
Pick a new place to explore
Sew your own cushions
Create a floral wall
Create seed packets for the seeds you've collected
Dry fruits as snacks
Make fresh lemonade with extra lemons
Take your morning cuppa somewhere special
Glass bottles for milk
Loofah vines and loofah scrubs
Make your own scrunchies and hair ribbons
Start a street library
Use pressed flowers to make gift cards
Create your own sun tent
Find a reason to celebrate everyday
Change things up regularly
Learn how to weave a basket
Fix and repair things rather than replacing
Use what you have in your fridge before buying more
Walk outside barefoot
Sustainable birthday ideas
Make paper sachets for hiking - milk powder, sugar etc.
Write love letters
Decorate your window sill
Garden labels from old spoons
Make your own tea bags
REFER TO THE EARTH BOOK FOR MORE IDEAS
CONTENT IDEAS
Paddock to plate recipes - growing and cooking food
Life on the road - sustainable adventures
Homesteading - living off the land
Sustainable living tips, tricks and ideas
Op shop hauls - cute outfits I've found
Upcycling projects - making something new again
DIY at home - sewing projects, handy home skills, creative crafts
Day to day living - reducing environmental impact
The Farmhouse - home and garden tours
Remedies and recipes - using natural ingredients
Sustainable experiences - events and workshops
Making the most of what you have
Event styling - sustainable ideas for parties
Interior styling - beautiful spaces at home
Trash to treasure - reverse garbage etc.
Baking from scratch - going back in time
Shop visits and product recommendations
Journalling, self care and creativity
Before and afters - projects and ideas
